Status: 13 August 2021
With the following statements we would like to inform you about the processing of personal data by Linkando GmbH.
Personal data is information about a person or information that relates to a person (e.g. name, address, postal address, telephone number, IP address) and that can be used to find out the identity of persons. Personal data is any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data or an online identifier.
1. responsible person and data protection officer
Responsible for the processing of personal data is the:
Phone: +49 6341 / 994970
Fax: +49 6341 / 994971
If you have specific questions about the protection of your data, please contact our data protection officer:
Phone:+49 89 / 250039227
2. data processing when visiting this website
Every time you visit our website, data is collected that is required to provide the service. These are:
- Date and time of retrieval
- Your IP address
- Login name
- Name of the retrieved file,
- volume of data transferred,
- Message whether the retrieval was successful.
The data is temporarily processed in a log file. Before storage, each data record is anonymized by changing the IP address after 4 days.
The anonymized data is stored on a server beyond the time of the visit to the website. We are obliged to do this on the basis of Article 6 (1) (e) and (3) (b) of the German Data Protection Regulation (DSGVO). This data is analyzed and required in case of attacks on the communication technology.
Data logged when accessing the Linkando GmbH website is only transmitted to third parties if we are legally obliged to do so or if the transmission is necessary for legal or criminal prosecution in the event of attacks on communication technology. A passing on in other cases does not take place.
When calling up individual pages, so-called temporary cookies are used to facilitate navigation. These session cookies do not contain any personal data and expire after the session. Techniques, such as Java applets or Active-X controls, which make it possible to track the access behavior of users, are not used.
SSL or TLS encryption
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or requests that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from"http://" to "https://" and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
3. web analysis
a) Web analysis with Google Analytics
(1) Processing purpose
This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States. In the event that IP anonymization is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.
(2) Legal basis
The legal basis for this processing is Art. 6 para.1 f) DSGVO.
(3) Legitimate interest
Our legitimate interest is the statistical analysis of user behavior for optimization and marketing purposes. To protect your interest in data protection, this website uses Google Analytics with the extension "anonymizeIP()" so that the IP addresses are only processed in abbreviated form in order to exclude direct personal references.
(4) Recipient categories
Google, Partner Company
(5) Transfer to a third country:
In order to fully comply with the legal data protection requirements, we have concluded an order processing agreement with Google.
(6) Storage period
(7) Right of objection
b) Google Tag Manager
This website uses the Google Tag Manager. Through this service, website tags can be managed through an interface. The Google Tool Manager only implements tags. This means that no cookies are used and no personal data is collected. The Google Tool Manager triggers other tags, which in turn may collect data. However, the Google Tag Manager does not access this data. If a deactivation has been made at domain or cookie level, it remains in place for all tracking tags, insofar as these are implemented with the Google Tag Manager.
c) Google reCAPTCHA
We use Google's reCaptcha service to determine whether a human or a computer is making a particular entry in our contact or newsletter form. Google uses the following data to check whether you are a human or a computer: IP address of the terminal device used, the website you visit with us on which the captcha is embedded, the date and duration of the visit, the recognition data of the browser and operating system type used, Google account if you are logged in to Google, mouse movements on the reCaptcha areas and tasks that require you to identify images. The legal basis for the described data processing is Art. 6 (1) of the General Data Protection Regulation. There is a legitimate interest on our side in this data processing to ensure the security of our website and to protect us from automated entries (attacks).
Cookies are small text files that can be used by websites to make the user experience more efficient.
The law states that we can store cookies on your device if they are strictly necessary for the operation of this website. For all other types of cookies, we need your permission.
This site uses different types of cookies. Some cookies are set by third party services that appear on our pages.
You can change or withdraw your consent at any time from the cookie statement on our website.
The processing of the data is based on your consent pursuant to Article 6(1)(a) DSGVO.
Cookies are small text files used by websites to make the user experience more efficient.
By law, we can store cookies on your device if they are strictly necessary for the operation of this site. For all other cookie types, we need your permission.
This site uses different types of cookies. Some cookies are placed by third parties that appear on our pages.
You can change or withdraw your consent at any time from the cookie statement on our site.
e) Text chat and audio/video
For the electronic transmission of text messages, audio, video and screensharing data, the service provider Nexmo Inc., 501 2nd Street, Suite 310, San Francisco, CA 94107, USA (https://tokbox.com) is integrated. In order to set up the audio and video conference, technical information is transmitted by the Internet browser to Nexmo Inc. (e.g. IP address, browser type, set language, date and time) and, if necessary, used for the procedure and statistically evaluated. This data is processed separately, is not assigned to any natural person and is subsequently deleted on a regular basis.
f) Visitor action pixel Facebook
Our website uses the visitor action pixel from Facebook, Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") for conversion measurement. This makes it possible to track the behavior of site visitors after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of the Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.
The collected data is anonymous for us as the operator of this website, we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, according to the Facebook data usage policy. This allows Facebook to enable the placement of advertisements on Facebook pages as well as outside of Facebook. This use of the data cannot be influenced by us as the site operator.
The use of Facebook Pixel is based on Art. 6 para. 1 DSGVO. The website operator has a legitimate interest in effective advertising measures including social media. You can find further information on protecting your privacy in Facebook's privacy notices: https://www.facebook.com/about/privacy/.Sie can also deactivate the "Custom Audiences" remarketing function in the Ad Settings area. To do this, you must be logged into Facebook. If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
g) Integration of Youtubes videos
We have integrated YouTube videos into our online offer, which are stored on http://www.YouTube.com and can be played directly from our website. These are all integrated in "extended data protection mode", i.e. no data about you as a user is transmitted to YouTube if you do not play the videos. Only when you play the videos, the data mentioned in paragraph 2 are transmitted. We have no influence on this data transmission.
We have further integrated content from the following third-party providers on this website: Google Maps and Google Web Fonts (external fonts).
(1) Scope and description of the processing of personal data
Our website uses the web analytics service Matomo, an open source solution.
Matomo stores cookies on your terminal device that enable an analysis of your use of our website. The information collected in this way is stored exclusively on our server, namely the following data:
- two bytes of the IP address of the calling system of the user
- the requested web page
- the website from which the user has reached the accessed website (referrer)
- the subpages that are called from the called web page
- the length of stay on the website
- the frequency with which the website is accessed
Our website uses Matomo with the setting "Anonymize Visitors' IP addresses". This means that IP addresses are processed in abbreviated form, thus excluding the possibility of direct personal reference. The software is set so that the IP addresses are not stored in full, but 2 bytes of the IP address are masked (e.g. 192.168.xxx.xxx). In this way, an assignment of the shortened IP address to the calling computer is no longer possible. The IP address transmitted by your browser via Matomo is not merged with other data collected by us.
(2) Legal basis for the processing of personal data
The legal basis for the processing of the user's data is Art. 6 para. 1 lit. f DSGVO or § 15 para. 3 TMG.
(3) Purposes of the processing
We use Matomo to analyze the use of our website and individual functions and offers in order to continuously improve the user experience. Through the statistical evaluation of user behavior, we improve our offer and make it more interesting for visitors.
(4) Duration of storage
The data of the processing described here will be deleted after a storage period of 90days.
This website uses Sendinblue to send newsletters and emails. The provider is Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin, Germany.
Sendinblue is a service with which, among other things, the sending of newsletters can be organized and analyzed. The data you enter for the purpose of receiving the newsletter is stored on Sendinblue's servers in Germany.
If you do not want Sendinblue to analyze your data, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message.
Data analysis by Sendinblue
With the help of Sendinblue, it is possible for us to analyze our newsletter campaigns. For example, we can see whether a newsletter message was opened and which links, if any, were clicked. In this way, we can determine, among other things, which links were clicked on particularly often.
Sendinblue also allows us to subdivide ("cluster") the newsletter recipients based on different categories. In doing so, the newsletter recipients can be subdivided according to the selection of the desired newsletters. In this way, the newsletters can be better adapted to the respective target groups.
k) Mobile Funnel
Processing of (personal) data by the operator of Mobile Funnel
This website uses Mobile Funnel (hereinafter: Funnel), operated by Perspective Software GmbH (hereinafter: Perspective), a company based in Germany, which offers software for the creation and operation of Mobile Funnel (https://perspective.co/impressum). The data entered in the context of using Mobile Funnel is transmitted via SSL encryption and stored in a database. The operator of this website is solely responsible for this data within the meaning of Art. 24 DS-GVO. Perspective is only the operator of the software and in this context a processor according to Art. 28 DS-GVO. The basis for processing by Perspective in this regard is a contract for commissioned processing between the controller and Perspective. In addition, Perspective Software GmbH processes further data for the provision of its services, in particular for the operation of the Mobile Funnel, some of which may also be personal data. This will be discussed in more detail below.
The responsible party in terms of data protection law is:
Perspective Software GmbH
Access logs ("server logs")
With each access to the Funnel, general log data, so-called server logs, are automatically collected. These data are usually pseudonyms and therefore do not allow any conclusions to be drawn about a natural person. Without this data, it would not be technically possible in part to deliver and display the contents of the software. In addition, the processing of this data is mandatory for security reasons, in particular for access, input and transfer and storage control. Furthermore, the anonymous information can be used for statistical purposes as well as for the optimization of the offer and the technology. In addition, the log files can be subsequently controlled and evaluated in the event of suspicion of illegal use of the software. The
legal basis for this can be found in § 15 para. 1 Telemediengesetz (TMG) as well as Art. 6. (1) f DS-GVO. Data such as the domain name of the website, the web browser and web browser version, the operating system and the timestamp of access to the software are generally collected. The IP address of the user is not stored. However, the user is assigned a so-called session ID. The scope of this logging does not exceed the usual scope of any other website on the Internet. The storage period of these access logs is up to 7 days. There is no right of objection.
Collection of User Behavior Data
General data collected includes the domain name of the website, the web browser and web browser version, the operating system, the user's session ID, and the timestamp of access to the software. All data entered by the user when using the Funnel (e.g. answering form fields; using interactive components) are assigned to the user by means of a session ID and made available to the operator of this website. The operator of this website is responsible for the deletion, storage and further processing of this personal data in accordance with current legislation.
Data Subject Rights
If personal data is processed by Perspective Software GmbH as the controller, you as the data subject have, depending on the legal basis and purpose of the processing, certain rights under Chapter III of the EU General Data Protection Regulation (GDPR), including, where applicable, the right to information (Art.15 DS-GVO), right to rectification (Art.16 DS-GVO), right to erasure (Art. 17 DS-GVO), right to restriction of processing (Art. 18 DS-GVO), right to data portability (Art. 20 DS-GVO), right to object (Art. 21 DSGVO). If the processing of personal data is based on your consent, you have the right to revoke this data protection consent in accordance with Art. 7 III DS-GVO. To assert your data protection rights with regard to the data processed for the operation of Funnel, please contact the data protection officer of Perspective Software GmbH (see section B.).
l) Cookie Consent Manager Tool
On this website functions of the Cookie-Consent-Manager-Tool CCM19 are integrated.
4. processing of personal data for submissions and inquiries
In connection with submissions and inquiries, we only process data that is necessary to communicate with you and to properly document the business processes. This includes in particular those personal information (e.g. surname, first name, address, e-mail address, etc.) that we have received directly from you yourself, as well as information about the contact channel you have chosen (letter, telephone, e-mail, contact form). The processing of the data is necessary for the performance of our tasks (see Article 6(1)(e) and (3)(b) DSGVO in conjunction with §3 BDSG).
We will only pass on the data we receive from you to third parties if you have expressly consented to this or if we are obliged to do so by law or on the basis of a court decision. The storage of submissions and inquiries in electronic form takes place - as in paper form - in accordance with the statutory periods applicable to the storage of written material. As a rule, the retention periods for this are 10 years.
5. further processing of personal data
a) Newsletter dispatch
If you subscribe to the newsletter distribution list of Linkando GmbH, your e-mail address, the newsletter you have chosen and optionally your name will be stored on a server. The processing of the data is based on your consent in accordance with Article 6(1)(a) DSGVO. We use this data for sending the newsletter. We do not share your data with third parties and do not use it for any other purposes of our own.
When registering, your data will be stored on a server and a confirmation message with a link to the final registration will be generated to the e-mail address you provided. If you do not confirm the registration by clicking on the link in this e-mail, the data will be deleted after 7 days. Otherwise, your data will be deleted immediately upon cancellation of the newsletter.
b) Registration for events organized by Linkando GmbH
To participate in Linkando GmbH events, you must usually register in advance. For organizational reasons, we must collect your first name and surname, as well as telephone number and email address in advance of the appointment for task fulfillment in accordance with Article 6(1)(e) and (3)(b) DSGVO in conjunction with §3 BDSG.
Film and photo shoots: At some events, photographs and film recordings are made as part of Linkando's press and public relations work. This is usually pointed out when entering the event. The recordings may be published on our website, social media channels, print media and other media.
Legal bases are Article 6 paragraph 1 letter e and paragraph 3 letter b DSGVO in conjunction with §3 BDSG and §23 Art Copyright Act. If you do not agree with the photographs and publications, please contact the photographer responsible for the motif search directly if possible.
c) Contacts with Linkando GmbH
When you contact Linkando employees or hand them business cards, for example, personal data (names of contact details) - insofar as this is necessary for the further fulfillment of tasks - is recorded in address and contact directories and deleted again as soon as it is no longer necessary or within the framework of our data protection deletion concept.
6. products provided by your organization - note for end users
If you use a Linkando product with an account provided by an organization you are affiliated with, such as your work or association account, that organization may:
- Control and manage your Linkando product and product account, including controlling the privacy-related settings of the product or product account.
- Access and process your data, including interaction data, diagnostic data, and the content of your messages and files associated with your Linkando product and product accounts.
If you lose access to your work or association account (for example, if you change employment), you may lose access to Products and the content associated with those Products, including those that you have purchased on your own behalf if you have used your work or association account to enroll in such Products.
When you use a Linkando product provided by your organization, Linkando's processing of your personal data in connection with that product is subject to a contract between Linkando and your organization. Linkando processes your Personal Data to provide the Product to your organization/association and to you, as well as for Linkando's legitimate business operations related to the provision of the Product. As mentioned above, if you have any questions about Linkando's processing of your Personal Data in connection with providing Products to your company/association, please contact your organization. If you have any questions about Linkando's legitimate business practices in connection with providing Products to your company/association, please contact Linkando.
7. data subject rights
Both in the context of fulfilling our tasks and as a contractual party under civil law, Linkando GmbH is responsible for processing personal data. The following rights from the GDPR are therefore available to the data subjects:
a) Right of access - Article 15 GDPR
The right to information provides the data subject with comprehensive insight into the data concerning him and some other important criteria, such as the purposes of processing or the duration of storage. The exceptions to this right regulated in §34 BDSG apply.
b) Right of rectification - Article 16 GDPR
The right to rectification includes the possibility for the data subject to have inaccurate personal data concerning him corrected.
c) Right to erasure - Article 17 GDPR
The right to erasure includes the possibility for the data subject to have data deleted from the data controller. However, this is only possible if the personal data concerning him or her is no longer necessary, is being processed unlawfully or if consent in this regard has been revoked. The exceptions to this right regulated in §35 BDSG apply.
d) Right to restriction of processing - Article 18 GDPR
The right to restriction of processing includes the possibility for the data subject to prevent further processing of personal data concerning him or her for the time being. A restriction occurs primarily in the review phase of other rights exercised by the data subject.
e) Right to data portability - Article 20 GDPR
The right to data portability includes the possibility for the data subject to receive the personal data concerning him or her in a common, machine-readable format from the controller in order to have it forwarded to another controller, if necessary.
f) Right to object - Article 21 GDPR
The right to object includes the possibility for data subjects to object to the further processing of their personal data in a specific situation, insofar as this is justified by the performance of public tasks or public as well as private interests. According to §36 BDSG, the right does not apply if a public body is obliged by law to process the data.
g) Right to withdraw consent
Insofar as the processing of personal data is based on your consent (Article 6 (1) (a) DSGVO), you can revoke this at any time for the corresponding purpose. The lawfulness of the processing based on your consent remains unaffected until receipt of your revocation.
You have the possibility to address a complaint against Linkando's data processing to the State Commissioner for Data Protection and Freedom of Information, who is the supervisory authority for data protection. He can be reached as follows:
The State Commissioner for Data Protection and Freedom of Information of Rhineland-Palatinate
Hintere Bleiche 34, 55116 Mainz, Germany
+49 6131 2082449